Our good friend and collaborator Anna Gloria from Ava Catherside took us a to a studio in a railway arch that was owned by her friends Ben Cottrel and Matthew Dainty. They are the designers behind a label called Cottweiler. Cottweiler is a British concept-led menswear label providing luxury casualwear that focuses on simplicity, function, and fit.

The pieces are simple yet superbly made and well designed.

They had a wall of pictures that they use for inspiration which was full of pictures of prisoners. Their tumblr is very similar and has a really continuous aesthetic which is rare in a lot of Tumblrs.

We hit it off really well with Ben and Matt and their label fits perfectly into the Primitive aesthetic and ethos.

We are really happy to welcome them to the family.

Their collection is now in stock at Primitive and will be on the online store shortly. 

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