Blog

PRIMITIVE LONDON

PRIMITIVE LONDON

Lui Nemeth
東京出身、ロンドンに在住。アートをCentral Saint Martins で学び、3年間STREET MAGAZINEのPHOTOGRAPHERとして活躍。卒業後 セレクトショップ/ギャラリー Primitive London をオープン。
→http://www.primitivelondon.co.uk/

Andrew Green
オーストラリア出身のアクセサリーデザイナー。2007年、Torso Corso というアクセサリーレーブルを立ち上げ、Candy や ilil などにストックされる。日本に1年半ほど住んだ後、現在ロンドンに移動し、2011年 セレクトショップ /ギャラリーPrimitive London をオープン。
→http://www.primitivelondon.co.uk/

Joseph Nigoghossian’s ‘First Kiss’ @ Primitive London

We are proud to host an exhibition of Joseph Nigoghossian’s – “First Kiss”. Come and join us for some complimentary wine at the private view on Wednesday the 20th of April at Primitive boutique/gallery. All one hundred t-shirts/prints will be on display.

Inspired by the idealistic notion of the teenage romance, First Kiss is an expression of adolescent love and desire; naive, awkward and indulgent.

The collection combines fashion, film and art to create a series of beautifully romantic prints. A short film of 100 frames informs a series of 100 prints, each one individual and unique. The elusive image of a young couple’s embrace forms the central motif of the film, moving through a hazy spectrum of colours and shapes to create a stunning variety of prints. Rotation reflects the dizzying effects of adolescent infatuation while moments of deep saturation give way to delicate iridescence, reinforcing a deeply romantic, dream-like ideal.

The unisex shape embodies the shared experience of a kiss, and embraces a modern idea of romance and possession. A progressive approach to print design is complimented by exquisite finishing and luxury fabrication, ensuring each garment is entirely unique, individual and beautiful.

Credits

Design and Art Direction – Joseph Nigoghossian
Director of Photography – Luke Newman
Editor – Jo Nigoghossian
Hair and Make-up – Tara Hickman
Production Coordinator – Gemma Lacey

Video Realisation – Graham Murtough
Design Assistant – Alison Racsh

Featuring Bria Horne @ Profile
And Benjamin Y @ Premiere

Special thanks to:
Adam Lezzi, Alex @ we are useful, Simon Grey, Paul Kemp, Reino @ The Great Frog, Alex Crouch, Sian Louise Gadd and Mickaela Noone.

コメントは停止中です。