In 1955, Abraham Ltd. decided that “every season, four meters of each of the most beautiful five to ten articles will be cut off and preserved in a suitable form.” This collection of the most beautiful textiles was referred to inside the company as the ‘Museum’. By 1997, it contained 700 coupons or lengths of fabric and hence a representative cross-section of the company’s fabric designs. It is unusual for a textile company to collect samples of its own output as systematically as this.