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MoMu Fashion Museum in Antwerp

This blog features posts from the various departments at the MoMu Fashion Museum Antwerp who share their insights on the Museum's working, exhibitions and projects. MoMu is located in the centre of the Antwerp fashion district. Every year, the museum organises two thematic exhibitions, along with workshops, guided tours,...
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STEPHEN JONES & EURO PAL


A special hat calls for a special packaging. The hats by renowned British milliner Stephen Jones are presented on striking hexagonal boxes produced and delivered by the Flemish firm Europal Packaging.

For the retrospective exhibition, Stephen Jones & The Accent of Fashion, at MoMu, a new dimension was added to the packaging concept by using it as the basis for the exhibition design. Europal Packaging extrapolated the hexagonal hatboxes into a fascinating exhibition design which represents a perfect translation of the packaging concept in term of space and environment. A special and striking setting within which the millinery masterpieces come into their own even more fully.

Europal Packaging is a division of Europal Group, which produces and sells cardboard packaging for transportation and other purposes. Its product portfolio is a swatch of packaging applications in corrugated cardboard and honeycomb cardboard, as well as a production line of corner profiles in compact cardboard. The sheet plant and R&D department have a total built-up area of 22,000 m2 and a processing capacity of 30,000 tons of paper.

Photo:Stephen Jones & The Accent of Fashion © Frederik Vercruysse

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